Zoe Jenkin

March, 2011

Zoe Jenkin is a one-girl magazine

Zoe Jenkin started Double Magazine while studying Fashion Communications at university. It grew from a university project into a full-time hobby and she now publishes a new issue online every month. She gets her friends in London and Manchester to help style and shoot photo spreads while others contribute interviews and articles on themes from fashion to music to cinema.

You are the founder and creative director behind the website. What inspired you to start Double Magazine?
Well it just started as a blog, really, but I’ve always been pretty obsessed with magazines, I tend to hoard them! I guess this was a way of producing my own magazine without the massive costs of a printed one, and also to act as a platform to promote the creative work of my peers and myself. It also kept me focused, driven and strengthened my skills throughout university. I love the idea of a magazine only filled with hot, new, fresh, talented creative people, not just interviews with the same old people you could read anywhere.

How do you come up with the monthly themes for each issue?
Usually something just catches my eye, which gets me thinking – it could be an image, a book, an item of clothing, anything really. The Spiritual Issue was all derived from the fact that my Dad is a retired vicar and he was busy planning a lot of Easter-related services and talks. I’m not religious myself but I wanted to explore the idea of how different people may interpret ‘Spiritualism’, be it religion, the afterlife, witchcraft, theology, astrology or whatever.

How do you execute the themes, for example, how did you interpret the Spiritual Issue?
Well because I have monthly contributors who work under a fairly broad brief, it means I am always guaranteed to receive very varied interpretations of that month’s theme. This leaves me free to interpret the theme however I like too. I art-directed and styled two fashion shoots for this issue: one was inspired by the film The Craft; I always kind of wanted to be a witch, so this was a good opportunity to experiment with the idea of witchcraft and black magic through fashion and imagery. The other was a more traditional interpretation of Spiritualism, shot in a church, with themes of good and evil, white and black, tainted and innocence.

Do you think there is room for re-interpreting fashion in daily life?
Yes absolutely. I personally would be lost without being able to reinterpret fashion everyday. In the last issue I ended up making a headpiece out of a bra and a lace skirt. And even things like wearing my mum’s old jewelry or my Dad’s old shirts – I don’t think he would wear them with knee high socks and wooden wedges! Re-interpretation of fashion is what gives people more room to be creative and individual.

Do you find fashion to have a different meaning to people in Manchester and London?
Yeah definitely. Mostly just based on circumstance and geography, though. To me, in London there is a sort of unwritten understanding that there’s total freedom of expression, personality and individuality through what your wear; it’s almost expected that people will dress more creatively there. It can even get quite competitive and how you dress relates much more to status there too. I think there is still style individuality in Manchester there just isn’t a huge outlet to be able to be so expressive. I think generally it is more about interpreting trends with your own twist rather than being completely unique. Although Manchester definitely has its fashion mavericks who are leading the way up north for a more creative fashion future.

Double Magazine

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