Posts Tagged ‘Style’

Zoe Jenkin

Wednesday, March 23rd, 2011

Zoe Jenkin started Double Magazine while studying Fashion Communications at university. It grew from a university project into a full-time hobby and she now publishes a new issue online every month. She gets her friends in London and Manchester to help style and shoot photo spreads while others contribute interviews and articles on themes from fashion to music to cinema.

You are the founder and creative director behind the website. What inspired you to start Double Magazine?
Well it just started as a blog, really, but I’ve always been pretty obsessed with magazines, I tend to hoard them! I guess this was a way of producing my own magazine without the massive costs of a printed one, and also to act as a platform to promote the creative work of my peers and myself. It also kept me focused, driven and strengthened my skills throughout university. I love the idea of a magazine only filled with hot, new, fresh, talented creative people, not just interviews with the same old people you could read anywhere.

How do you come up with the monthly themes for each issue?
Usually something just catches my eye, which gets me thinking – it could be an image, a book, an item of clothing, anything really. The Spiritual Issue was all derived from the fact that my Dad is a retired vicar and he was busy planning a lot of Easter-related services and talks. I’m not religious myself but I wanted to explore the idea of how different people may interpret ‘Spiritualism’, be it religion, the afterlife, witchcraft, theology, astrology or whatever.

How do you execute the themes, for example, how did you interpret the Spiritual Issue?
Well because I have monthly contributors who work under a fairly broad brief, it means I am always guaranteed to receive very varied interpretations of that month’s theme. This leaves me free to interpret the theme however I like too. I art-directed and styled two fashion shoots for this issue: one was inspired by the film The Craft; I always kind of wanted to be a witch, so this was a good opportunity to experiment with the idea of witchcraft and black magic through fashion and imagery. The other was a more traditional interpretation of Spiritualism, shot in a church, with themes of good and evil, white and black, tainted and innocence.

Do you think there is room for re-interpreting fashion in daily life?
Yes absolutely. I personally would be lost without being able to reinterpret fashion everyday. In the last issue I ended up making a headpiece out of a bra and a lace skirt. And even things like wearing my mum’s old jewelry or my Dad’s old shirts – I don’t think he would wear them with knee high socks and wooden wedges! Re-interpretation of fashion is what gives people more room to be creative and individual.

Do you find fashion to have a different meaning to people in Manchester and London?
Yeah definitely. Mostly just based on circumstance and geography, though. To me, in London there is a sort of unwritten understanding that there’s total freedom of expression, personality and individuality through what your wear; it’s almost expected that people will dress more creatively there. It can even get quite competitive and how you dress relates much more to status there too. I think there is still style individuality in Manchester there just isn’t a huge outlet to be able to be so expressive. I think generally it is more about interpreting trends with your own twist rather than being completely unique. Although Manchester definitely has its fashion mavericks who are leading the way up north for a more creative fashion future.

Double Magazine

Florie Millet

Wednesday, March 23rd, 2011

Florie Millet is a 23-year-old artisan who works for a French online magazine. In leading the “Art & Design” section of, she discusses in detail how she creates one-of-a-kind pieces of jewelery. She has created a deep connection with her readers with her funny, creative articles, as well her personal blog that shows off her passion for cooking and music. What can’t this girl do?!

How did you start working at MadmoiZelle ?
After getting my high school diploma – with a focus in industrial design, I took some “plastic arts” lessons with a specialization in digital technology. A job interview and a diet coke later with the editor-in-chief,I had a job at madmoiZelle as a webmaster and a cultural journalist.

What inspires you?
I draw my inspiration from magazines, photo shoots, articles, music videoclips, etc. When I fall in love with an accessory, a tendency, etc, I try to get some inspiration from it and then create something my own way. Or sometimes, I start with an idea, and little by little, I add some details, like a ribbon, some pearls, etc, and eventually it ends up completely different from what I first pictured myself.

I utilize the same materials often: polymer clay, some cotton, wool, probably because I used to watch my grandma sewing. I also really enjoy collecting old things such as pearls from broken necklaces, cheap materials found in thrift shops, ribbons from old t-shirts etc.

What about your next projects?
Well, I really want to keep on creating jewelery. For me first of all. It’s only when I think it can be appreciated by other girls that I write about it and prepare a tutorial to post on madmoiZelle. But I have to admit that currently, I’m really into interior decorating. I guess it’s because of the very white walls I have at home!

Check out MadmoiZelle for more of Flo’s unique designs.

Pelayo Diaz

Wednesday, March 23rd, 2011

Originally from Spain, Pelayo Diaz studies fashion design at Central Saint Martin’s in London and is already somewhat of a fixture in the fashion blogosphere. When he started modifying regular t-shirts with safety pins last year giving an old punk trend an updated look, everyone took notice.

How and when did you first get the idea to modify your t-shirts with safety pins?
It was last September, a couple of days before flying to New York for fashion week with friends that I wanted to wear something different, something made by myself.

It must be very labour-intensive, how many pins do you use per t-shirt?
I use about 500 per t-shirt, as the pins go all around the neck sleeve and chest… it takes about 4 hours! And I can’t make more than two in a row because my eyes get very tired. I feel like an old man because I have to keep stopping!

How do you try to make your own creativity popular?
Well, I guess mostly by posting it on my blog,, and it helps that the pictures I posted were shot by other known bloggers.

Do you modify a lot of the things you own/buy? What are some other examples?
Yeah I do… I remember back in Spain when my mum used to buy me clothes, I would go to my grandmother and ask her to do alterations for me. I used to really love watching her sew. Then I remember sewing dozens of buttons on a t-shirt, over a huge logo that was already there. Everyone used to ask me about that t-shirt whenever I wore it. I think customizing clothes is a sign that you really love them.

Kate Loves Me

Kylie Griffiths

Wednesday, March 23rd, 2011

Kylie Griffiths is a 22 year old freelance fashion stylist from East London. Instead of going to university she has thrust herself into full-time work, assisting established stylists first, and now working independently. She has styled shoots with Jammer, Jack Peñate Qemists and Lois Winstone and assisted on shoots for Wonderland magazine with Carri Mundan (aka CassettePlaya).

What exactly is being a stylist all about? Do you just dress people?
A stylist’s job is mainly coming up with looks and outfitting artists or individuals, as well as learning how to make people look good in what they wear.

If you’re working on editorial shoots, then you have to “pull” (borrow) clothes from fashion labels to go along with the theme of the shoot or storyline. This involves interpreting the art director’s brief. Other times you may have to help someone dress for special events.

A lot of it is about putting clothes on people, but there’s also the other side of things, which includes organisation for shoots, and researching new looks and styles, as well as working very long hours.

What do you use to research and put together a look for a person or a photo shoot? What sort of things need to be considered?
I have various blogs and websites I look at for Inspiration as well as looking through old magazines for ideas. I also go to Fashion Week shows. Each shoot is different. It depends on whether it’s for a magazine, a music video or a celebrity. Sometimes I will do a sketch/illustration of how I want to dress each person in the shoot and show that to them and the director first. I usually bring a large selection of clothes that I have borrowed along with things like safety pins and tape in case something fits wrong or I need to alter it on-site.

What’s your personal ’style’, and is this reflected in your work?
My personal style is pretty much grunge. I live in baggy t-shirts, plaid shirts and ripped jeans. I mainly shop in charity shops and on eBay. I like finding weird individual pieces. A lot of the grunge influences can be seen in my work, but depending on what it is I’m styling it wouldn’t always work. I love using clothes I’ve found as well as designers.

Kylie Griffiths

Get Your Converse Stuff Inked

Wednesday, March 23rd, 2011

Chuck Taylor All Star shoes are like a personal canvas waiting to be painted on. And now you can go pro at our customization studio at Offspring in Selfridges, London.

At the studio you can choose from a wide array of graphics and colors to turn your new Chucks into your own personal masterpiece. Our Customization Maestro’s are there to help you get the best out of your design, by providing one-on-one assistance.

The ‘Get You Converse Stuff Inked’ customization studio is located on the first floor at Offspring in Selfridges London. So drop by, have a look and get creative.

And, don’t forget to upload a picture of your masterpieces on our Facebook page.

Lucy Bridge

Monday, March 7th, 2011

Lucy Bridge is a 20-year-old make-up artist who loves painting on the whole face, not just the eyes and lips. She has done make up for designers at London Fashion Week and also on shoots that have been included in various magazines like I.D.

How did you get into being a make-up artist?
From a young age I always wanted to be a make-up artist. I’d always be routing through my mums old make-up and playing around. Experimenting on myself from a young age was something I always enjoyed. I could never see myself in an office job so I thought doing something as creative as a make-up artist was a perfect career option.

Your make-up designs are quite unusual and use lots of geometric shapes and bright colours – where do you get inspiration for your designs?
I’ve always liked the avant-garde/high fashion side of make-up as I find it more interesting and inspirational. I get my inspiration from exhibitions, books, movies, friends and family and traveling. Other people’s work can also be inspiring, such as photographers, other make-up artists, stylists and models.

Would you say you are fearless when it comes to doing-make up on models?
I’d say I was more fearless doing make-up on models than ‘regular’ people just because models are there for you to be creative and do what you want on them, whereas ‘regular’ people always have an opinion and something to say. I do love working on models and the general public as they are both so different and I get a lot from each one. I’m never fearless when doing make up, though, as there is always something that could happen or go wrong, but that’s what makes it so exciting.

What’s the craziest make up job you have had to do?
Doing my own make up for i-D magazine. It wasn’t so much that the make up was ‘crazy’ but it was nice that I got to work on my own face, because, after all, I know it better than anyone else’s, which gave me more added pressure.

Are you as creative with doing your own make-up as you are with models on shoots?
I like to practice on myself a lot what I have to do for shoots on models, but from a day-to-day basis, I have found my own make-up becoming more and more subtle (well, subtle to my standards). I’m not too sure why this is, maybe because I’m getting older but I like to save the really crazy stuff for my shoots!

Lucy Bridge

Converse X Marimekko

Tuesday, February 15th, 2011

Shot in Helsinki, this short film tells the story of the collaboration between Converse and Finnish textile icon Marimekko. The cinematic portrait celebrates the timeless spirit that both brands are born out of and unveils the story behind the women’s focused Converse x Marimekko Spring 2011 collection. The film’s soundtrack features tracks by Finnish music artists Husky Rescue and Uusi Fantasia.

Kate Bingaman-Burt

Sunday, November 28th, 2010

Kristin Kaye profiles serial consumer and artist Kate Bingaman-Burt for as part of her series centering on Portland, Oregon’s creative hub.

Kate Bingaman-Burt loves stuff. She loves to draw stuff. She’s been drawing what she buys everyday since February 5, 2006. A thing a day. She calls this project her Daily Drawings and has drawn tinsel tape ($9), a package of mini chocolate donuts ($.99), whisks ($2.99), magazines, art supplies, lots of coffee. The list is really, really long. She also likes other people’s stuff. She draws that too. Other people’s mixed tapes. Things people have shoplifted. And, she’s even drawn her credit card statements every month since October, 2004 until they were paid off. She (finally!) paid them off in February, 2010.

It all started because she needed a couch for her studio. On January 22, 2002, she saw a green couch in a thrift store and took a picture of it. She thought, “I’m going to document all of my purchases. I don’t really know for how long, but it feels like something I should do.” So she did. For the next 28 months she photo documented everything she purchased. She made a web site called Obsessive Consumption ( and uploaded everything to the web site. Then, she started drawing.

Bingaman-Burt never considered herself an illustrator in any way. She hated drawing. Her degree is in graphic design and she teaches design, too. She noticed that many of her design students also hated drawing. This seemed odd to her to feel so scared of drawing lines, so she started to draw. Now she loves it. Most of her work outside teaching is illustration-based, though it includes all kinds of other forms: photography, sewing, pins, zine-making, blog writing. The list of things she makes is also long. It includes a book you can buy that was published early in 2010, Obsessive Consumption: What Did You Buy Today?

Consumerism is her thing. What we buy. What we save. What we give away to thrift stores. The story of objects and their travels. Seeing a rack of wedding dresses at a thrift store really makes her day, all lined up, crammed together on a rack. So many questions come to her mind—every single one of those wedding dresses was in a wedding. They’ve been owned by someone, but now they’re in a thrift store. Who gives away their wedding dress to a thrift store anyway? And why? Now they‘re going to be purchased and be in yet another wedding. Who buys their wedding dress at a thrift store?

And then there’s the pile of stuffed animals in the kids section. They’ve all had owners. They’ve all been drooled on. They’ve sat through countless story times. They’ve all ended up in a thrift store in, say, Tuscaloosa, Alabama. This is the kind of stuff she loves. Stuff and their stories.

Next up: photographing FREE boxes in Portland, Oregon where she lives. It blows her mind. You have something you don’t want? In Portland, you just put it in a cardboard box, leave it on the corner and it’s gone within hours. All this free stuff: Kate’s just going to have to get to it before the new owner does and snap a shot before it lands in its new home.

Photo credit: Anthony Georgis

Kate’s Blog

Kate’s Book

Sak, Shoemaker

Monday, July 19th, 2010

“A shoe is an important instrument,” explains the master craftsman who, for nearly a decade, has pursued the trade in its truest home. “Rather than giving some character to my work,” says Ryusaku, “I’m more satisfied if the one wearing the shoes is happy and enjoying it.” In addition to furthering his own craft, the apprentice-turned-master now also invites other Japanese cobblers to do the same.

Sak x Converse on Cool Hunting

Jason Lewis’ Sensory Pleasures: Smell with Kaya Sorhaindo

Monday, April 12th, 2010

I met Kaya Sorhaindo for the first time in Tokyo a few days before Halloween last year. I was in Shibuya with a close mutual friend while he and his comrades were busy traveling the world introducing the Series Two product launch for his company Six Scents. We were all ready for adventure, and Kaya went above and beyond to facilitate that.


I couldn’t have asked for a more entertaining guy, in addition to being “good people” Kaya was an overseas conduit to great food, new and interesting friends and some pretty wild parties. It wasn’t difficult to imagine him in his work element, collaborating with visionaries and enabling new and exciting projects.

Kaya Sorhaindo is the Founder & Creative Director of The Metaproject, a creative agency based in New York City. By working collaboratively through an international network of artists, designers, curators, writers, architects, and scholars, Metaproject operates as a creative mediator between brands and artists, inventing new models of communications through its work.

In 2008 Kaya (Metaproject) and Seven New York’s Joseph Quartana introduced a series of six limited edition fragrances by a distinct group of six designers and perfumers. Through the designers’ concepts and the perfumers’ knowledge of fine fragrance, two artistic disciplines were interwoven to explore new perfume compositions. The collection represents a global gamut of contemporary views on creativity, culture, consciousness and collectivity.

Kaya and Six Scents have continued into 2009/10 with six additional designers. Kaya’s collaborator Aramique described their partnership: “Exploring the idea of nature as muse, we created Series Two as a multimedia and multi-sensory collection to spread environmental awareness and preservation through experiences of nature as a symbol and source of all creativity.” Each fragrance will be offered in a limited quantity of 2,000 bottles and a percentage of the net proceeds will go toward Pro-Natura in support of their environmental sustainability programs.

I spent some time with Kaya at Metaprojects’ new offices last week to get some shots and discuss his latest endeavor.


Why perfume?

KS: The art of perfumery is a creative discipline that I was always fascinated and inspired by, with my first introduction to the perfumer Serge Lutens. I loved the way that he approached perfume and before Six Scents I was in touch with him in regards to developing a multi-sensory exhibition that captured the experience behind his fragrance but in a curated museum space. I was first drawn towards exploring ways in which a perfume could be presented in a gallery/museum context and in collaboration with artists, but after working on the i-Dentity exhibition and conversations with Symrise for Series One, I began to investigate the idea of applying this approach to creating an actual fragrance collection.

What’s the story behind Six Scents? How did you end up with your other collaborators?

KS: I developed the concept of Six Scents initially as a marketing and Research/Development program for a client that is a global fragrance producer responsible for many of the fragrance products you see on the market today. The idea was to develop a collection of fragrances that would be released annually that worked totally opposite of their commercial / client fragrance projects and to give young designers who normally would not have an opportunity to create a fragrance a chance to apply their ideas to a totally different artistic realm. This means, putting the fragrance in the spot light alongside the designer, positioning the fragrance closer to the arts than fashion and beauty, producing small quantities as a opposed to developing a product for the masses, creating an environment where the perfumer and designer would work one-on-one to realize a fragrance concept and giving part of the proceeds to charity. The ultimate goal was to inspire the perfumers, present a project that occupied a very unique space in the fragrance market that my client could own, present fragrances in places where people do not normally engage with perfume, educate the average person that is not connected to the perfume industry about the cliet, gather data that they can present and eventually apply to their client commercial projects and challenge the ways in which people perceive, interpret and engage with fragrance.

The loved the concept, but did not have the budget to produce the entire project and pay my agency creative fees, so we decided that we would own Six Scents and just asked Symrise to become an in-kind sponsor where they provide us with the best perfumers and produce the fragrances. I than asked my friend Joseph from Seven New York to come on board as a partner to handle the curation of the designers for Six Scents.

Who and/or what inspires you? Does the fact that you’re originally from Antigua inspire anything you do?

KS: I am inspired by a wide range of people. I guess the thing that these individuals have in common for me is the way in which they respectively approached their different artistic disciplines… with emphasis on interdisciplinary collaborations, interaction or viewer engagement /participation and posing questions with their work that ultimately transferred the fields in which they worked in.

As for Antigua, I never give this much that (smile) thought. I traditionally like black and white, simply because of the power of the opposition of both colors, but Antigua is very colorful. I appreciate color. Small bursts of it when put alongside things that are very dark. As for my work, maybe with the way I like to make things more communal and collaborative. Will have to give this some more thought.

What’s next for Six Scents?

KS: We are launching Series Three in October 2010 with a new group of designers and artists.


What scent evokes happiness for you?

KS: Hmm…my mother’s fragrance (I know, such a mommy’s boy) or the smell of fresh mint makes me happy and a wide range of spices (Anise Seed, Rosemary, etc.)

What scent makes you sad?

KS: when you are unable to experience scent or smell at all. Or gutters in a small village.

What other projects are you involved in? Future projects?

KS: My agency metaproject is working with the Scope Art Fair to develop a show within the fair that is called ‘Markt’. It is a collaboration with Diane Pernet that presents unique fashion objects alongside contemporary art pieces. I am in the process of working on a new performance art / dance project with a prominent choreographer, and we also have a sound project in the works this year that is quite interesting. In February 2010, we release a project called Relics of the Now Forgotten ‘Transgressions Redemption’. I am collaborating with my friend from the V Group on a annual book project called ‘00’, Volume One to be released in September. Aside from that a mix of client and installation projects, and we will bring on two new Niche Perfume clients to mange their creative positioning and marketing. Six Scents Parfums as a company (outside of the annual collection) will begin to work with designers directly in developing their own perfume.


Is there a Kaya Sorhaindo theme song?
Probably this tune.

How did I smell last time we hung out?

KS: Haha. Hard at work. But in a good way.

Check out more of Jay’s photo’s, thoughts, and blog posts.